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Privacy Policy

Last updated: October 7, 2026

This policy explains how ScaleLayer AI LLC ("ScaleLayer," "we," "us," or "our") collects, uses, and shares personal information through scalelayer.ai, our forms and booking pages, our text demo, and the managed AI conversation services we run for businesses.

1. Who this covers and our two roles

When we decide how information is used ("controller"). This covers visitors to our website, people who fill out our forms, book a call, text our Sarah demo, or email us, and our clients' business contacts.

When we process information for a client ("processor" or "service provider"). Our clients are businesses that hire us to run AI conversations with their leads and customers. In that work, we process the client's lead and customer data on the client's instructions, under our agreement with them, which may include a Data Processing Agreement. The client decides who is contacted and why, and it is responsible for its own privacy notice and consent. If a business contacted you through ScaleLayer, please contact that business first. We'll help it respond as our agreement and the law require.

2. Information we collect

2.1 Information you give us

  • Name, business email, mobile number, company, role, and contact preferences.
  • What you enter in forms, booking pages, assessments, and applications (for example, your priority, lead volume, or industry). This includes our campaign landing pages and the partner application.
  • Messages you send us, including texts to our Sarah demo line, emails, chat, and call notes.
  • For clients: account, billing, and contract details, setup form answers, and files you upload through secure client links.

2.2 Information we process for clients

Depending on the service a client chooses:

  • Lead and customer lists and CRM records: contact details, source, history, consent records, opt-outs, and suppression lists.
  • Conversation content and metadata: SMS, web chat, email, and AI conversation history.
  • Calls (VoiceLayer): call audio, recordings, transcripts, summaries, caller ID, routing, transfers, and outcomes, where the service is set up for calls and the law allows recording.
  • Appointments and hand-offs: calendar bookings, callbacks, live transfers, and notes passed to the client's team.
  • Reviews (ReputationLayer): customer feedback, review-request activity, and the review sites a client uses.
  • Reporting and billing: outcome records used for reports and per-hand-off billing.

2.3 Information collected automatically

When you use our website, we and our providers collect your IP address, approximate location, browser and device details, pages viewed, clicks, referring page, campaign parameters (for example, UTM tags), and cookie or similar identifiers.

2.4 Information from other sources

We may receive information from clients, CRM and messaging platforms, scheduling tools, visitor-identification and analytics providers, advertising platforms, and public business sources.

3. How we use information

  • Run the website, answer inquiries, and schedule calls.
  • Run the Sarah demo and follow up on your interest.
  • Build, test, launch, run, and improve AI conversation systems for clients, on their instructions.
  • Send and route texts, calls, hand-offs, appointments, and review requests for clients.
  • Bill clients, including counting qualified hand-offs.
  • Measure website and ad performance and understand which businesses are interested in our services.
  • Keep our systems secure, detect bots and abuse, and fix problems.
  • Meet legal obligations and enforce our agreements.
  • Create aggregated or de-identified insights that don't identify anyone.

4. AI and automated processing

  • Our services use AI, including large language models and AI voice, to understand messages, write and send replies, qualify interest, route hand-offs, summarize calls, and prepare reports.
  • Sarah is an AI assistant. Conversations with her, whether on our demo line or for a client, are handled by AI with human oversight. AI can make mistakes, so we set it up under client-approved instructions and review conversations regularly.
  • We don't use client data to train public or generally available AI models. Our AI providers process data only to provide their service to us, under their terms and our settings.
  • We don't use AI to make decisions about you that have legal or similarly significant effects.

5. Cookies, pixels, and visitor identification

Our production website uses:

  • Google Analytics (GA4): traffic and usage analytics.
  • Leadsy.ai and Apollo.io: visitor identification. These tools may match a visit to a business, and sometimes to a person at that business, so we can understand who's interested in our services.
  • Meta Pixel and OpenAI (ChatGPT) Ads pixel and Conversions API: these run on specific campaign landing pages to measure ad results. These tools collect standard event data, such as pages viewed, actions taken (like submitting a form or booking), and device and browser information. Where the platform's matching features are on, contact details you submit may be sent to the platform in hashed form to match conversions.
  • Vercel BotID: checks form submissions for bots to protect our forms.
  • Essential technologies: keep the site and secure client links working.

We don't sell personal information for money. Some state laws treat sharing information with analytics, visitor-identification, or ad providers as a "sale" or "sharing," or as targeted advertising. To opt out, email privacy@scalelayer.ai with the subject "Do Not Sell or Share."

You can block or delete cookies in your browser settings, which may affect some features. Our site doesn't respond to "Do Not Track" signals, because there's no common standard for them.

6. Text messages and calls

6.1 Texts from ScaleLayer

If you text START to our demo line or give us your mobile number with consent, we may text you as described in our SMS Terms. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent isn't a condition of purchase. Carriers are not liable for delayed or undelivered messages.

6.2 Your mobile information is not shared for marketing

No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. Text-messaging originator opt-in data and consent are excluded from every category of sharing in this policy and won't be shared with any third parties, except the service providers that deliver the messaging program for us, such as our messaging and CRM platforms.

6.3 Texts and calls for clients

We send texts and make calls on behalf of clients, and those messages identify the client's business. The client is responsible for having the right consent to contact you. We honor STOP and other clear opt-out requests and keep suppression lists as our agreements and the law require.

6.4 Call recording and AI voice

When VoiceLayer is set up for a client, calls may be answered or placed by an AI voice, and may be recorded, transcribed, and summarized. We give any notice the law requires before recording begins, and we help clients meet consent rules for AI voice calls.

7. Who we share information with

  • Clients: we share conversations, hand-offs, and outcomes with the business we're working for.
  • Service providers: for example, hosting and security (Vercel), databases and file storage (Supabase), CRM, forms, calendar booking, and messaging (HighLevel/LeadConnector), telephony and SMS delivery (Twilio), AI models (OpenAI), AI voice (Google Gemini), analytics and advertising (Google, Leadsy, Apollo, Meta, OpenAI Ads), payments (Stripe), and email (Google Workspace). They may use the information only to provide services to us.
  • Legal and safety: when the law requires it, or to protect rights, safety, and security.
  • Business transfers: in a financing, merger, acquisition, or sale of assets, under confidentiality protections.
  • People you direct us to share with.

8. Client portal and secure links

Clients use secure links to complete setup forms, upload files (such as lead lists), and review proposals. The information is stored in our database and file storage with access controls. Links are private, so please don't forward them. Our internal tools require sign-in.

9. How long we keep information

We keep information only as long as we need it to provide services, keep business and security records, resolve disputes, and meet legal duties. When a client engagement ends, we return or delete client data as the client's agreement requires. Backups and records the law requires us to keep may last longer. Call recordings are kept for 30 days and then deleted, unless a client's agreement or the law requires otherwise.

10. Security

We use reasonable administrative, technical, and organizational safeguards, including encryption in transit, access controls, and bot protection on forms. No system is completely secure.

11. Your privacy rights

Depending on where you live, you may have the right to:

  • Access your personal information or get a copy of it.
  • Correct or delete it.
  • Opt out of sale, sharing, targeted advertising, or certain profiling.
  • Appeal if we deny your request.

To make a request, email privacy@scalelayer.ai. Tell us what you're asking for and how you know us (website visitor, demo, client, or a business's customer). We'll verify your request before acting on it. If we hold your information only for a client, we'll forward your request to that client or help it respond. We won't treat you differently for using your rights.

12. Children

Our website and services are for businesses and adults. We don't knowingly collect information from anyone under 18.

13. Where information is processed

We and our providers process and store information in the United States and possibly other countries, which may have different data protection laws.

14. Other websites

Our site links to other websites and embeds third-party tools, such as our booking calendar. Their own privacy policies apply to them.

15. Changes

We'll post any update here and change the date above. If a change is material, we'll give more notice where the law requires it.

16. Contact

ScaleLayer AI LLC 1201 Liberty Pike, Suite 229 #1056, Franklin, TN 37067 privacy@scalelayer.ai · 629-265-0069

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